Tesla has made incredible headway when it comes to selling electric sedans and sports cars, and the company is going to launch its first hatchback next year. However, Tesla’s next major vehicle will be a tougher sell. The company was expected to show off its upcoming pickup truck this summer, but now the company is looking at a November reveal at the earliest.
Tesla launched its first electric vehicles in 2008, but things didn’t accelerate for the company until the Model S hit the roads in 2012. While the Model S is no budget offering, it was the first electric vehicle that offered solid performance and a price tag that consumers could justify in significant numbers. The Model 3 launch in 2017 has Tesla on the verge of mainstream acceptance — it has even run through its government tax credit allotment.
CEO Elon Musk has long teased the company’s all-electric pickup truck, and Tesla even showed an early concept when it revealed the Tesla semi a while back. The vehicle, seen above, has a definite sci-fi vibe. It looks like the most significant departure from the “traditional” vehicle designs of anything Tesla has yet made. The final design could be entirely different, though.
Musk is an unusual CEO in a number of ways. He talks about financing deals that never happen, goes on podcasts to smoke marijuana, and always, always offers unrealistic timelines. That said, Tesla and SpaceX routinely come through on their promises. They just don’t do it as quickly as Musk’s exuberance would lead us to think. In the case of the Tesla pickup truck, Musk now says November is the new target.
About a minute in, we flashed a teaser pic of Tesla cyberpunk truck pic.twitter.com/hLsGsdyuGA
— Elon Musk (@elonmusk) March 16, 2019
Sadly, that’s all the information Musk is willing to provide at this time, and that came as a reply on Twitter. Come to think of it, that’s another thing that makes Elon Musk a not-so-typical CEO; he loves to announce product news five replies deep on Twitter. In a previous teaser (yes, on Twitter), Musk said the pickup will have a “cyberpunk” vibe. In an interview last year, he said the design “stops [his] heart.”
Whenever the cardiac effects of the Tesla pickup truck might be, the company is running out of time to make good on its promises. Ford is spinning up plans to launch an electric version of its industry-leading F-150 pickup. That vehicle could hit dealers as soon as 2021. While Tesla will probably start taking reservations for the pickup as soon as it’s announced, it’ll probably be at least a few months before any of them are delivered.